What Is My Niche? 5 Steps to Find Yours With Total Clarity

What is my niche? A niche is simply who you serve and how you serve them. That’s it. And yet almost every heart-driven coach and entrepreneur I meet struggles with how to find your niche in life. The fear is always the same: If I pick a niche, I’ll cut people off. But the truth is, when you try to talk to everybody, you end up talking to nobody.

For me, the turning point came when I realized I was giving away million-dollar advice to people who weren’t even taking it seriously. I knew the work I was doing had the power to change lives. But until I nailed down my niche meaning, who I was here to serve, I kept attracting the wrong people.

The moment I got clear, everything shifted. When I got serious about my dream clients, my business got serious about me.

So if you’re asking yourself what’s my niche or even what is the best niche to make money, keep reading. By the end, you’ll have a step-by-step process to land your niche with total clarity.

What Is My Niche and Why It Matters

Your niche is simple: it’s who you serve and how you serve them.

Without one, you end up:

• Hiding behind certifications

• Speaking in generalities

• Wondering why no one’s listening

And it’s not because you’re not good at what you do. It’s because you’re trying to talk to everybody.

When you own your niche, you:

• Stop sounding like background noise

• Get noticed and taken seriously

• Attract the exact people who are ready for your work

Think about it: “business coach” is vague. But “money mindset mentor for spiritual entrepreneurs ready to scale” instantly lands with the right audience. That’s the difference between what is your niche being a question that keeps you stuck versus an answer that brings you clients.

Step 1: Follow What Excites You

Your niche isn’t just about what looks good on paper. It’s about what lights you up.

Ask yourself:

• What do I lose time doing?

• What conversations could I have all day?

• What would I do for free, just because I love it?

For me, it’s simple: serving people, finding people, and following what feels good.

Here’s the truth: every time my clients ignore what excites them, they stall. The energy flatlines. But when they follow what actually lights them up, they get momentum they can’t fake.

Energy doesn’t lie. And your niche will never feel right if it drains you. This is why how to find your niche in life always starts with following the excitement.

Step 2: Own Your Strengths

This is where passion meets what you’re naturally good at.

For me, it’s strategy, intuition, and energy. That combo is what makes my work powerful.

Most people overlook their strengths because they assume everyone can do this. Wrong. That’s exactly why people should hire you.

I’ve had clients who didn’t realize how powerful their skills were until they owned them, like:

• Storytelling that pulls people in

• Deep listening that makes clients feel seen

• Connecting dots that others miss

Once they stepped into those strengths, their niche practically revealed itself.

Step 3: Know Who You’re Here to Help (So You Stop Wondering What Is My Niche in Life)

Your niche sharpens when you get honest about who you actually want to work with.

For me, it’s people with a do-what-it-takes mentality. They’re coachable, they’re ready, they’re action-oriented.

And the red flags?

• Anyone who feels like charity work

• People who drain your energy

• Clients you constantly have to convince

You’re not here to save people. You’re here to serve people who are ready to step up.

If you’ve been asking yourself what is my niche in life, the answer often comes when you stop thinking about “everyone” and start thinking about who actually energizes you.

Step 4: Research the Demand

Passion matters, but demand does too. If no one’s paying for it, it’s not a niche, it’s a hobby.

Here’s how I keep it simple:

• Gut-check the alignment: does this feel like me?

• Do the market check: Google it, search Pinterest, check what people are already asking for

• Talk to actual humans: ask your audience

I’ve seen people pick niches that looked hot online, but because it wasn’t aligned with them, it fizzled fast. It’s not about whether people are paying for the idea — it’s about whether they’ll pay for it from you.

Step 5: Test and Refine Your Niche

Stop waiting for clarity to magically drop in your lap. Clarity comes from action.

Ways to test your niche fast:

• Offer a free session

• Create a workshop

• Put content out there and watch what lands

That’s exactly how my niche evolved. I started out broad, then refined over time, and today my work is crystal clear: I help heart-driven entrepreneurs align their money mindset and business strategy so they can create real, lasting abundance.

Your niche will shift as you grow, but it won’t shift if you never start.

Benefits of Getting Clear on Your Niche

When my clients nail their niche, everything changes:

• People finally take them seriously

• Selling feels easier with no convincing

• Marketing becomes simple and focused

• Their confidence skyrockets

It’s not just about income — it’s about freedom and flow. That’s why if you’re still wondering what’s my niche, the real question is: when will you decide to own it?

Examples of Inspiring Niches

Still stuck? Here are a few niche ideas that actually work:

• Money mindset coaching for women

• Energy healing for entrepreneurs

• Soulful marketing for spiritual businesses

• Consulting for creatives

Notice how each connects passion, strengths, and demand. That’s what makes them work.

FAQ: What Is My Niche?

Everyone overthinks their niche. These are the most frequently asked questions around “what is my niche?”

How do I figure out my niche?

You figure out your niche by getting honest about three things: what excites you, what you’re actually good at, and who you love helping. When those overlap, that’s your niche. The mistake most coaches make is trying to serve everyone. The moment you narrow down, you get clarity and clients actually take you seriously.

What does “my niche” mean?

“My niche” simply means the space you own in your business. It’s your lane. It’s who you serve and how you serve them. If you’ve been spinning on “what’s my niche,” that’s your brain telling you it’s time to stop going broad and start getting specific.

What is my personal niche?

Your personal niche is the mix of your passions, strengths, and lived experiences. It’s the thing you can’t not do. For me, it was blending strategy with energy work and intuition. For you, it might be something that feels obvious, but that’s usually the gold.

What is a niche example?

Instead of saying “I’m a business coach,” imagine saying “I help spiritual entrepreneurs master their money mindset so they can scale without burning out.” See the difference? One is generic. The other speaks directly to the person who needs it. That’s a niche in action.

How to use ChatGPT to find your niche?

You can use ChatGPT to brainstorm niche ideas, test out messaging, and even research demand by asking it questions like: “Who needs help with [your skill]?” or “What problems do [your ideal audience] struggle with most?” It’s a tool for clarity, but the real decision still comes from you being honest about your strengths and excitement.

What is the best niche for affiliate marketing?

The best niche for affiliate marketing is one that combines high demand with products people actually buy online. Popular spaces are health, wealth, and relationships — like fitness, personal finance, or dating. But the real answer? The best niche for affiliate marketing is the one you’re passionate about and can consistently create valuable content around.

What is the best niche for YouTube?

The best niche for YouTube is one where you can show up consistently with content that entertains, teaches, or inspires. Right now, niches like personal finance, lifestyle, fitness, and online business are hot. But YouTube rewards consistency and personality more than topic alone — so the best niche is the one you won’t burn out creating content for.

Final Thoughts: Stop Asking What Is My Niche and Decide

Your niche isn’t a prison sentence. It’s a starting point. It evolves as you do.

But here’s the truth: the only wrong move is staying stuck in indecision.

So stop waiting for perfect clarity. Pick a niche. Run with it. Refine as you grow.

If you’re ready to stop asking what is the best niche to make money and start living your purpose, join my Heart Driven Leaders group. It’s where coaches and entrepreneurs step into clarity, confidence, and abundance.

Ready to go further? Check out these guides to keep growing your business with clarity and confidence:

• How to Start a Life Coaching Business and Actually Make Money
  Learn the exact steps to launch your life coaching business, attract clients, and start making money right away.

• Overcoming Fear of Visibility in Business: How to Stop Hiding and Start Leading
  Break through the fear of being seen so you can confidently share your message and attract aligned clients.

• How to Attract Clients to Your Online Coaching Business Without Chasing Them Down
  Discover how to magnetize clients to you instead of exhausting yourself with chasing and convincing.

xo, Brittany